Pritanjan Shome

Hi, I'm Pritanjan 👋

Co-founder, Product and Design

About Me

I’m a product designer turned product leader and co- founder with 7+ years of experience building user-centric, scalable products. I specialise in UX design and product strategy, combining creative problem-solving with data- driven decision-making. My ability to bridge design and product management ensures impactful solutions that drive user engagement to fuel business growth.

Check out my latest work

Driving Sustainable Living Through Engagement

Encouraged sustainable living in the Resi app through gamification, tackling issues like complex onboarding, overwhelming information, and low community engagement.

Optimising & Streamling the Move-Out Process

Developed a move-out feature to simplify tenant experience, reduce redundancies, and minimize apartment downtime for property managers.

Enhancing User Experience for Mental Wellness

Redesigned the Aware App to boost user engagement by simplifying onboarding, improving discoverability, and creating personalized strategies.

Boosting Workplace Wellness Through Gamification

Created Dares for the Zoojoobe app to gamify workplace wellness, increasing user engagement with fun, trackable challenges.

Skills

Strategic Thinking

Team Building

Product Life-Cycle Management

Product Development & Design

Product Requirement Diagrams

Agile & Scrum Methodologies

Technology Integration & Adoption

Stakeholder Management

Competitive Analysis

User Metrics & Data Analysis

UI/UX Design

Usability Testing

User Research

Illustrations and UI Graphics

Prototyping

Responsive Design

Work Experience

Co-Founder, Product & Design

Jan 2024 - Present

Retrac GmbH, Berlin Germany

Led a team of 7 (Engineers & Designers) to develop and launch a SaaS-based property management platform in 1 year, managing the full product lifecycle, including roadmaps, PRDs, and sprints.
Prioritized customer pain points, improving client ROI from 2.4x to 3.4x, and partnered with Hasso Plattner Institute to implement gamification strategy to reduce tenant energy consumption by 9%.
Designed scalable web and mobile apps (Android/iOS) with React Native and Material UI3, improving development speed by 25% and enabling white-label customisation to reduce app launch timelines from 30 to 2 days.
Conducted user research and usability testing with 50+ participants, driving a 25% increase in user engagement by simplifying workflows and optimizing user experience.
Collaborated with sales and stakeholders to define go-to-market strategies, competitive analysis, and a scalable business model.
Developed a business plan with clear growth metrics and KPIs, improving operational efficiency and market positioning.

Highlights: Created gamification strategy with HPI, saving annually €89,000 across 2,100 apartments, directed an app development pipeline enabling multi white-label app distribution with configuration.

Working Student

Aug 2021 - Dec 2023

Retrac GmbH, Berlin Germany

Helped conceptualise the product, developed MVP, and crafted product and business plans.

Associate

Nov 2019 - Mar 2021

Roundglass H2O Pvt. Ltd., Bangalore, India

Integrated key features from the Zoojoobe and Aware apps into the Roundglass Reach platform, driving seamless functionality and coherence across digital offerings.
Conducted user research and translated insights into wireframes and prototypes to enhance functionality and user experience.
Increased user conversion rate by 4% in close collaboration with the marketing team and retention by 8% in liaison with the product team.

Highlights: Increased daily In-bound channel impressions from 150-170 to 700-800 clicks, increased user retention by 8%.

Purchase Intern

Jul 2019 - Sep 2019

Kalyani Technoforge Pvt. Ltd., Pune, India

Negotiation and purchase of CapEx goods for setting up of a new plant in Baramati, India.

Highlights: Saved €24,000 through cost optimisation and strategic improvements.

Quality Assurance Intern

Jan 2019 - Apr 2019

GKN Sinter Metals, Pimpri Chinchwad, India

Integrated key features from the Zoojoobe and Aware apps into the Roundglass Reach platform, driving seamless functionality and coherence across digital offerings.
Conducted user research and translated insights into wireframes and prototypes to enhance functionality and user experience.
Increased user conversion rate by 4% in close collaboration with the marketing team and retention by 8% in liaison with the product team.

Highlights: Led a sub-supplier upgrade for audits, updating production documents and implementing QMS tools.

Associate

Jan 2017 - July 2018

Aware Mindful Meditation, Bangalore, India

Worked with the design and product team, creating UI/UX designs and conducting user research and usability testing.
Collaborated closely with developers, product managers and marketing teams to ensure cohesive product development.

Highlights: Achieved high user satisfaction with Google Play Store rating of 4.7 and Apple App Store rating of 4.8, with over 600,000 downloads

Associate Product Designer

Jan 2016 - July 2018

Zoojoo.BE, Bangalore, India

Designed web and mobile application for habit formation app, incorporating user research and usability test findings.
Successfully adopted by corporates like HP, Accenture, Tesco, Bayer, and JLL, with over 500,000 registered users.
Contributed to the acquisition of Zoojoobe by a US-based company in 2018, with significant user base growth and corporate adoption.

Highlights: Gained 52 corporates, over 500,000 registered users. Acquired by US based company in 2018.

Education

Hochschule Harz

2021 - 2023

M.Sc in Technology and Innovation Management

GPA: 1.4 of 4

Manipal Institute of Technology (Sikkim)

2012 - 2016

B.Tech in Mechanical Engineering

GPA: 1.69 of 4